https://mustard-dory-a7tc.squarespace.com/pointsofview daily 0.75 2026-08-24 https://mustard-dory-a7tc.squarespace.com/pointsofview/ai-reputation-and-the-return-to-basics-ae83g monthly 0.5 2026-08-24 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663017-TPIMLEU2KRK1XFZYJC17/ESG+%2B+R+Image.png Points of View - AI, reputation, and the return to basics - Make it stand out Earning trust and building reputation needs a business comms strategy that mirrors your brand and purspose. https://mustard-dory-a7tc.squarespace.com/pointsofview/why-the-future-isnt-earned-vs-owned-its-both-gsbf9 monthly 0.5 2026-08-11 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663368-I2ZY3FRIVM33HH4GXAZA/brand+Comms+Web.jpg Points of View - Time to fully integrate brand comms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mustard-dory-a7tc.squarespace.com/pointsofview/the-geo-opportunity-proving-the-value-of-long-term-brand-investment-ymcdd monthly 0.5 2026-08-05 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663196-676OF7ILFCZM2YWTGJGE/Tape+Measure+Cotton+Boror.jpg Points of View - The GEO Opportunity: Proving the Value of Long-Term Brand Investment - Make it stand out Image of tree trunk and tape measure. From @Cottonbro https://mustard-dory-a7tc.squarespace.com/pointsofview/ai-doesnt-create-recommendations-it-learns-from-whats-already-trusted-yxmrj monthly 0.5 2026-07-28 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663003-OTE3FOVMJ5B5K54WTQOK/The+Headland+Hotel%2C+Newquay%2C+Cornwall. Points of View - AI Doesn't Create Recommendations. It Learns from What's Already Trusted. - Make it stand out Sunset view over Golf Course facing The Headland Hotel Newquay, Cornwall. https://mustard-dory-a7tc.squarespace.com/pointsofview/joining-the-dots-geex7 monthly 0.5 2026-07-17 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663117-5GDEGD63BCKEUCMEPAGP/earth-day-environment-concept-eco-concept_185193-108894.jpg Points of View - Joining the Dots - Make it stand out Joining the dots. Daffodils poking through a human finger print https://mustard-dory-a7tc.squarespace.com/pointsofview/cornwall-skills-bootcamp-my-experience-28ws9 monthly 0.5 2026-07-14 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663094-UH3WQHP7DEE2RHQB2GTO/Future+Climate+Leaders.msg.jpg Points of View - Cornwall Skills Bootcamp - my experience - Make it stand out Cornwall Opportunities - My Story. https://mustard-dory-a7tc.squarespace.com/pointsofview/true-integration-between-pr-marketing-delivers-trust-amp-visibility-wwnzs monthly 0.5 2026-07-11 https://mustard-dory-a7tc.squarespace.com/pointsofview/word-of-relevant-mouth-is-the-only-pr-strategy-built-for-the-answer-engine-era-xz6yb-ybw7j monthly 0.5 2026-07-10 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663410-6DPDNVSPT1G7R7S2FCK0/GEO.png Points of View - Word of Relevant Mouth" Is the Only PR Strategy Built for the Answer Engine Era - Make it stand out GEO & WORM Diagram showing blue links of coverage adn hwo they inform GEO search and visibility. https://mustard-dory-a7tc.squarespace.com/pointsofview/at-60-youre-not-getting-older-youre-becoming-more-valuable-n8e3e monthly 0.5 2026-07-09 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663034-4JYXOQT1DSHCJITP9XIA/Screenshot_9-7-2026_11502_hs-147007762.f.hubspotstarter-eu1.net.jpeg Points of View - "At 60, you're not getting older. You're becoming more valuable." - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mustard-dory-a7tc.squarespace.com/pointsofview/a-strong-trade-b2b-profile-still-delivers-l4ygc monthly 0.5 2026-06-27 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583662985-3H3SSN94Q38RO0LW1KWE/IMG_4196.png Points of View - A Strong Trade & B2B Profile Still Delivers https://mustard-dory-a7tc.squarespace.com/pointsofview/6uqnyh0jspiru9sbgiuiwbsusqwqar-dwbdg monthly 0.5 2026-06-16 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583662954-V19WJK33QR9E0QRGBKME/open+all+hours.webp Points of View - Running a Small Business: Practical Advice That Actually Works - Make it stand out Open All Hours. Running your own buisness can be tough. https://mustard-dory-a7tc.squarespace.com/pointsofview/why-worms-are-shaping-comms-strategies-in-2026-ccx7c monthly 0.5 2026-06-18 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663387-NX2GJVC0VZ1WTWCSSWGR/Worm.shutterstock_1366333718.jpg Points of View - WORM (Word of RELEVANT Mouth) is shaping comms strategies in 2026. - Make it stand out Shutterstock image. Worms chatting. https://mustard-dory-a7tc.squarespace.com/pointsofview/the-disappearing-voices-why-independent-journalism-matters-more-than-ever-9847y monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663156-PBMAEMB3E5B7SCLCWNLR/BBC-2168605.jpg Points of View - The Disappearing Voices: Why Independent Journalism Matters More Than Ever - Make it stand out Emily Maitlis, BBC Newsnight https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663166-TPRG5AKMO7S82F22056S/Marie+Colvin.jpg Points of View - The Disappearing Voices: Why Independent Journalism Matters More Than Ever - Marie Colvin, the Sunday Times war correspondent who lost her eye in Sri Lanka and went back to reporting from the most dangerous places on earth because she believed the public had a right to witness what was happening there, and who was killed in Homs in 2012 doing exactly that. Nick Davies, the Guardian journalist who pursued the phone hacking scandal for years against sustained resistance, brought down the News of the World and triggered the Leveson Inquiry and whose book Flat Earth News remains the most honest account of what commercial pressure does to journalistic standards. Marie Colvin’s memorial service https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663173-CCXHR9S94UOUYN4831JJ/John+Humphreys.jpg Points of View - The Disappearing Voices: Why Independent Journalism Matters More Than Ever - Make it stand out John Humphreys, outside the BBC https://mustard-dory-a7tc.squarespace.com/pointsofview/who-tells-your-story-when-ai-does-the-searching-the-case-for-earned-not-generated-97gas monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663337-VMIP9XGV3W6O11T0GJWH/whispering-in-a-robot-ear.jpg Points of View - Who Tells Your Story When AI Does the Searching? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663345-OQTZEN72NKIIVW0NBQHD/skynews-mondays-front-pages_7262583.jpg Points of View - Who Tells Your Story When AI Does the Searching? - Make it stand out Sky News Mondays Front Pages https://mustard-dory-a7tc.squarespace.com/pointsofview/the-travel-weekly-insight-report-2026-4gznc monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663235-1Z2OL4QICRXYZ53ZWQWC/Blog-Travel-Weekly-Header.jpeg Points of View - Communications & PR Opportunities from the Travel Weekly Insight Report 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mustard-dory-a7tc.squarespace.com/pointsofview/practical-guidance-for-content-creators-in-a-low-trust-landscape-k5nyw monthly 0.5 2026-06-01 https://images.squarespace-cdn.com/content/v1/6a8c5cab77784238d999c251/1787583663138-71DQYRGHK707ITADC5ZF/Guidance-for-content-creators.png Points of View - Practical Guidance for Content Creators in a Low-Trust Landscape - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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