ABOUT US
Force4Good injects director level thinking and comms expertise for businesses and leaders working to make a positive impact on the world around them. Founded and led by Rachel O'Connor with almost 30 years top-notch PR and marketing communications expertise, the consultancy is based in Newquay, Cornwall.
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Our focus is on supporting exciting, scaling purpose-led brands and leaders who are passionate about what they do and driving change.
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We have a particular love of sustainable, nature positive businesses and a central belief that without TRUST, long term loyalty cannot happen.
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Talk to us about your business and how we can help.
CREATING TRUST
We work to understand how best to tell your story to create a purpose-led, positive reputation and build trust and authentic engagement.
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Key to success today is to create trust. Business success and communications go hand in glove and strong business ethics, good practice, transparency and candour are values which we uphold and which are now expected by all customers and stakeholders. ​
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Having led businesses through significant accreditation processes including B Corp, Investors in Diversity, UN Global Compact and the Living Wage Accreditation, we can offer proven and robust direction and advice.
HOW WE WORK
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Rachel works directly and personally with every Force4Good client so as to first understand the business and core purpose. She will then create a strategy and plan that meets the brand and commercial objectives, whilst encouraging leaders and decision makers to embed an authentic commitment to sustainability in the corporate narrative and storyline.
Once this plan is signed off, KPI's and budget for delivery will be agreed and then we secure the team to implement.
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One size never fits all. Dedicated teams are created for each client drawing on relevant channel, sector and audience experience to match the specific client need.
OUR PEOPLE
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So that we can offer every client the specialist in-depth experience and support they need to suit their particular objectives, Rachel builds relevant teams from her long established network. This is a better approach than employing permanent people and then forcing a fit.
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With a valued book of trusted senior brand marketeers, media relations experts, content creators, digital marketeers, business coaches and experiential marketeers and strategists, we can guarantee the right expertise.
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CAMPAIGNS WITH IMPACT​
​We’ve created impact for a broad spectrum of clients across different sectors and businesses large and small, driving up profile and delivering growth with tangible results.
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We work in a 'joined up' way and champion an integrated approach adopting the PESO™ model, defining the right channel strategy for a campaign to deliver maximum impact and efficiency.
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We are always happy to work behind the scenes with other agencies.
MEET RACHEL
FOUNDER AND DIRECTOR
Rachel has over 30 years blue-chip marcomms and PR experience spanning food, lifestyle, travel & tourism, entertainment and charity. Prior to founding Force4Good, Rachel built and led the award-winning B Corp agency, Siren Communications for 20 years, previously having worked at WPP agencies Weber and Hill & Knowlton.
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Her skills have been honed working for clients like The Royal Household, Cambridge University, WWF, Motability Operations, ABTA, Kellogg's, Uber Thames Clippers, Vauxhall Motors, Barbados, and Accor. More recent work has been with purpose driven brands like The Real Flower Company, Padstow Distilling, the Amazon Sustainable Accelerator Programme, Sempio Foods, Delphis Eco, and Sea Court planet positive printing.
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Rachel LOVES brave and bold businesses and enjoys putting her skills to work to create approaches and plans that deliver affordable, tangible results, and which make a difference.