Founded and led by Rachel O'Connor, Force4Good injects marketing director level thinking and communications expertise for businesses striving to make a positive impact on the way we live, work and play. Our focus is on supporting small, exciting, scaling brands that we believe in and want to work with.
With Rachel's 30 year's senior marcomms business experience, and a team of expert communicators, Force4Good can add value usually beyond the reach of many small businesses.
Talk to us about how we can help grow your brand.
Key to success today is to create trust. Business success and communications go hand in glove and strong business ethics, good practice, transparency and candour are now expected by all customers and stakeholders.
At Force4Good we work to understand how best to tell your story to create a sound reputation and build strong authentic engagement.
Achieving this takes more than a great PR machine. We have the necessary experience. We’ve led businesses through significant accreditation processes including B Corp, Investors in Diversity, UN Global Compact and the Living Wage Accreditation.
HOW WE WORK
We bring business and communications together, rather like a management consultancy for communications.
We blend business advice with top drawer communications know-how and consumer insight with good, old-fashioned common sense, to create a clear, relevant and workable communications approach. We'll then become part of your team to deliver it.
CAMPAIGNS WITH IMPACT
We’ve created impact for a broad spectrum of clients across different sectors and businesses large and small, driving up profile and delivering tangible results.
Ask us about case studies relevant to your business.
DIGITAL MARKETING & SOCIAL MEDIA
Digital and social is central to our work with every client. We create pitch perfect compelling content for every platform from X (Twitter), Instagram, YouTube and TikTok to LinkedIn; whilst working with our network of influencers to broker endorsements which can boost a following and ensure we convert interest to engagement.
FOUNDER AND DIRECTOR
Rachel has over 30 years blue-chip marcomms and PR experience spanning food, lifestyle, travel & tourism, entertainment and charity. Prior to founding Force4Good, Rachel built and led the award winning B Corp agency, Siren Communications for 20 years.
Her extensive experience encompasses household names like Hunter Wellies, Kellogg’s, GM Motors, Accor Hotels, Universal Studios and Visit Queensland. Exciting startups and scaling businesses include Uber Thames Clippers, Delphis Eco, The Real Flower Company and Yondu. Multiple charity campaigns include WWF, Cancer Research, Disability Challengers and The Woodland Trust.
Rachel LOVES brave and bold businesses and enjoys putting her skills to work to create an approach and plan that delivers tangible results.