Breadth & Depth of Real World Experience

From Cornflakes, Kimchi, Climate Change and Tsunamis, to M&A and the Crown​​

Rachel O'Connor, holding glasses and standing against a brick wall.

Why Force 4 Good Consultancy?

I’ve worked in an advisory capacity with founders, investors, leaders, owners and their teams for over three decades. During this time I’ve worked in, with and for some of the most successful brands we know today.

My approach comes from lived experience, from advising in boardrooms of global agency networks (and their clients), to founding, running and successfully exiting my own award-winning B Corp agency, Siren Comms. Siren was built whilst raising a family and juggling all the joyful and crazy messy bits in between. So I’ve lived and understand the challenges many leaders face!

Following COVID and a number of economic and life changing bumps in the road, I moved with the family to Cornwall and am now putting my experience to work with Force 4 Good, supporting leaders who are passionate about what they do.

You will find I bring both a commercial sharp mindedness and a deep empathy to my work.

I am guided by a simple belief: business can and should be a force for good.

LET'S CONNECT

SECTOR EXPERIENCE INCLUDES:

REMAINING RELEVANT

The triple bottom line, balancing people, planet, and profit, is an approach I believe in deeply, reflected in my business name Force 4 Good Consultancy.

Movements like National Emergency Briefing, Travel By B Corp, B Lab UK, the Better Business Act, and the Living Wage Foundation are helping to reshape what “good business” looks like, showing that purpose and profit can coexist.

Climate Change, Economic Pressure and Volatile geopolitics all point to existential changes in our working and living lives.

Maintaining relevance, and continuing to invest in my own expertise is a passion and I know essential for me to credibly advise businesses with the latest thinking as they navigate these changes.

My recent training and development has included:.

  • AMEC / PRCA How to measure GEO

  • Beyond Boomers - marketing to the new 60+ consumer

  • Future Climate Leaders - University of Plymouth

  • Carbon Literacy Training – University of Exeter

  • B Changemakers: B Corp Training – Plymouth University & LEAP Eco Team

  • Climate Pilots Programme – Climate Outreach

  • AI for Business – The Alan Turing Institute & Falmouth University

  • Cornwall AI Summit – Exploring ethical innovation and responsible technology

SIGN UP TO RACHEL’S RADAR

You might be interested in signing up for my monthly digest for senior commes people, agency leader, busy SME founders or Communications industry curious. It’s called Rachel’s Radar.

I’m plan to provide my own observations, insight and perspective from across the industry, filtering the most relevant new research, trends and issues that are shaping the business space with a focus on how they impact brands, marketing communications, and consumer behaviour.

LET’S CHAT

To understand more about my experience and work, please get in touch below.

Let's Chat

WORKING WITH RACHEL

  • “Rachel brings clarity, momentum and commercial focus to communications. She doesn’t just advise – she gets stuck in, understands the realities of the business, and helps turn strategic intent into clear, effective action. Whether shaping narrative, supporting leaders through complex decisions, or simply helping unblock issues, Rachel is trusted, pragmatic and highly effective. She works at pace, challenges constructively, and always keeps outcomes front of mind. She’s a genuine asset to any leadership team that needs senior communications thinking without unnecessary complexity.”

    Andy Freeth
    Group Chief Executive Officer
    Specialist Holidays Group

  • “Rachel’s agency experience means she can quickly see and understand where we are and what needs to happen to drive business forward.

    Her support spans practical help, strategic thinking with a drive to make things happen and move initiatives forward in a no-nonsense way. This frees time for the senior leadership team and me to focus on client opportunities and campaign delivery. She adds value, is objective, whilst being commercially focused.

    She is also just a great person to have on your team.”

    Georgie Upton
    Managing Director, Wild Card

  • “Rachel’s passion for PR & Comms and her drive to support brands with a purpose are second to none. She delivered a nationwide product launch on very tight timescales and was an absolute dream to work alongside. She goes above and beyond for all clients, taking time to get to know, not just the brand and products, but the people she is working with as well. I cannot recommend her highly enough.”

    Charlotte Potter
    Sustainable Programme Manager,
    Ecover & Method | FMCG | Corporate Social Responsibility|

  • “Rachel is a highly experienced and accomplished strategist. She has had an immediate impact through her proactive, action-oriented approach.”

    Jamie Wild
    Strategic Council
    Wild Card

  • “Rachel was great to work with. She helped us strengthen our brand and improve our online visibility, giving us a much clearer presence, helping us connect with a wider audience.

    "Her understanding of what we needed, combined with her creative approach and attention to detail, made a real difference.

    We now feel much more confident about how our brand is presented and how we engage with our audience. We’d recommended her to any business looking to raise their profile and reach more people.”

    Steve & Wendy Randall, Owners, Graze Tapas ~ Wine