I often think it’s tough on those of us working with media for clients, when in the current climate, a consistent and stark piece of advice is to stop consuming the news! This leaves me as an openly addicted news consumer, in conflict, especially when it comes to providing advice for others starting out in our industry.

Two wonderful things happened in my world over the past week or so, resulting in a surge of optimism and energy. This coincided with the arrival of British Summer Time, providing the encouragement and coaxing I needed to emerge from winter hibernation and become proactive again. Funny how the world turns, and how small acts and actions can lead you to the right place at the right time.

We are nearing the end of March, the B Corp month to celebrate it, drive greater awareness of its purpose, values, and importance and to remind many what it’s all about!
(https://bcorporation.uk/act-and-learn/campaigns/b-corp-month-2025/)

I’ve been working in PR for over 30 years and I am still staggered almost weekly, by people working in marketing or leading businesses who don’t fully understand what PR is and how it can impact a business. Perhaps more importantly it’s that they confine PR & Comms to media and influencer work or crisis and issue management, and still only think about it as a bolt-on or an independent function.

I was lucky to attend a brilliant morning session run by @Falmouth University in conjunction with @The Turing Institute and @Catapult Digital. I've commented on this before – and saw it in action yet again at this key training session – the business community in Cornwall is totally ‘on it.’

Breaking bad news to someone in your team is a skill few are ever trained in, and yet it's one of the most important, impactful, and potentially damaging experiences in a person's career if done badly.

Navigating the Modern Business Landscape: Challenges & Opportunities for Leaders

Even before US election night, uncertainty and volatility around the world was placing greater responsibility (and opportunity) on business to continue to step up and lead, innovate and drive the critical changes needed for a more positive future. It seems with the change in US leadership that this is more important again.

We are delighted to join the Cornwall Chamber of Commerce and to begin to put our experience in consumer brands and purpose driven organisations to work for the benefit of the vibrant business community here.

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Three years after contracting coronavirus, Suzy Bolt has gone from bedbound to leading the largest Long Covid recovery and support program in the world. 360mindbodysoul provides a range of live online classes incorporating rehab movement, breathwork, mindfulness, Occupational Therapy, and other restorative practices that aim to reset the autonomic nervous system. In addition to reducing Long Covid symptoms, the program supports those suffering from Chronic Fatigue Syndrome, ME, burnout, and other stress-related illnesses impacting the nervous system.

In launching the new business, the heartland of our offer remains the increasingly potent combo of award-winning brand comms & PR with digital marketing to drive traffic.

Hello, a quick update from me and our amazing team at Force 4 Good Consultancy as we hit month two of the New Year.