Frequently Asked Questions

There are ‘broadly’ four ways you can work with me. Which are described here.

For anyone interested in working with me and whether I can help, the best way is to fix a call or online meeting and chat about what you are looking for.

I offer real world experience of running a business, advising other leaders on their brand or business communications objectives and strategies, supporting leadership when it comes to important and often tricky moments and importantly I provide practical ‘doing’ support to busy leaders who don’t have the time to get to key initiatives or create a clear perspective on a specific business issue.

Force 4 Good Consultancy is owned and run by Rachel O’Connor. Rachel has three decades of working with boards, decision makers and leadership teams of some of the UK’s most exciting and well known brands.

With a reputation for strong strategic thinking, consistent delivery, straight talking and commercially focused counsel, Rachel has promoted and protected the reputations of businesses of every shape and size. Her lived experience and technical expertise is in developing Brand and Business Comms Strategies. She has also started, scaled and exited from her own well respected Comms agency Siren Comms.

Rachel now works alongside businesses, founders, investors, owners and agency leadership teams to provide strategic advice, independent perspectives and practical support as they navigate growth, opportunity and challenges.

I work with business leaders, brands and owners of all shapes and sizes. Having built and run my own business, I understand how important it is for leadership teams to have access to a trusted advisor and a capable pair of hands who can see things objectively. And at the same time understanding the internal workings and pressures of running a business or team.

Yes I do, but for a limited number of clients at any time.

Usually I work to support a specific need, like a merger or acquisition, a leadership change or during a period of disruption or difficulty that needs sensitive handling by an experienced comms professional.

That said, I work with brand owners and business leaders to help them create and shape their Brand Communications, Corporate Comms or their Business Communications strategies that are aligned with their purpose, values and growth ambitions.

I also help find and put PR & Comms teams and people in place, helping to set up a successful infrastucture that will support business growth.

It depends on the opportunity and what kind of support you need.

There are a number of different ways you can work with me.

The best way to understand if I’m right for you, is to fix a conversation and identify what you might need and whether I’m the right person to help you. I am always happy to chat this through.

I have worked in lots of ways with business and my costs are aligned with the size, scale and seniority of the role and work needed. I’m transparent about costs and budgeting in any working partnership because this is often where trust can be eroded.

I have worked recently on an agreed number of days each month, an hourly rate, a monthly retainer with specific outcomes agreed as KPIs and also on a fixed term project basis.

I also work on an ad hoc basis for my Coastal Sounding Board and for small businesses who will book time with me, for which we agree a reasonable rate in advance.