POINTS OF VIEW
BUSINESS, COMMUNICATIONS, PURPOSE, REPUTATION, LEADERSHIP AND AGENCY LIFE
I write a monthly insight briefing - Rachel’s Radar - written specifically for leadership teams, business owners and investors, and those curious and with an interest in, or responsibility for, communications in business.
It’s been welcomed by colleagues and past clients who value my analysis, point of view and practical oversight on how new trends, initiatives and research might shape communications strategies for business. It looks at issues, trends and the latest publised reports, research and points of view from key business influencers, opinion formers and reputed organisation that I trust.
If you are interested in receiving a sample copy, please sign up here. The first issue is free for new subscribers, thereafter I charge a small amount per email to receive it.
Time to fully integrate brand comms
Why now’s the time to fully integrate our brands comms.
AI is picking up citations from multiple credible channels - good integrAted brand comms can support how you show up. Its not just about earned media leading the way, its about how earned media should join up with your other brand comms to deliver the impact and results you want.
AI Doesn't Create Recommendations. It Learns from What's Already Trusted.
Three pointers to help restaurant, hotel, destination, venue show up, when customers ask AI for recommendations.
Joining the Dots
A sustained investment in brand building, sharing expertise and creating authority through communications strategies and correct misinformation will win out.
Those that follow this approach will become sources for the machines, and trusted by the humans reading their output.
New report points to the potential of a new holy union when it comes to creating trust, visibility and preference
New report highlights the need for better integration of marketing and PR and points to the power of a new holy union.
Word of Relevant Mouth" Is the Only PR Strategy Built for the Answer Engine Era
Word of Relevant Mouth" Is the Only PR Strategy Built for the Answer Engine Era AI doesn't hand people a list of links anymore. It hands them an answer. This is PRs home turf.
Running a Small Business: Practical Advice That Actually Works
Open All Hours. |Practical business advise for small businesses.
The Disappearing Voices: Why Independent Journalism Matters More Than Ever
Why continuing to support independnet jouralisim remains critical in an AI dominated world.
Who Tells Your Story When AI Does the Searching?
Why there’s never been a more important time to lean into great comms advice & strategies.
Communications & PR Opportunities from the Travel Weekly Insight Report 2026
The latest Travel Weekly Insight Report 2026 offers strong data for communications and PR teams, especially in the face of rising uncertainty, shifting consumer demand and the growing impact of climate change. The report provides valuable insight and analysis across the wider market, giving plenty of fodder for thoughtful stories, angles and brand building opportunities.
Practical Guidance for Content Creators in a Low-Trust Landscape
If you’re creating content in 2026, you’re not just competing for attention — you’re speaking to an audience that’s more cautious, more selective, and more rooted in its own worldview. The latest Trust Barometer shows a clear shift: people are consuming less cross political content and leaning harder into familiar, local voices.
What the 2026 Trust Barometer Means for Business Communications
The 2026 Edelman Trust Barometer is a reminder that trust isn’t disappearing — it’s retreating. People are pulling inward, relying more on their local circles and less on national institutions or traditional authorities. For businesses, this isn’t a crisis so much as a recalibration.
The New Currency of Business: Why Authority is replacing Visibility in 2026
For years, the "Visibility Game" was simple: hire a PR agency, land a few mentions in traditional glossies, and watch the traffic flow. But as we move into 2026, that game is being rewritten by two massive forces: the collapse of the traditional newsroom and the rise of AI-mediated discovery.