POINTS OF VIEW
BUSINESS, COMMUNICATIONS, PURPOSE, REPUTATION, LEADERSHIP AND AGENCY LIFE
I write a monthly newsletter - Rachel’s Radar - written specifically for leadership teams, business owners and investors, and those curious and with an interest in, or responsibility for, communications in business.
It’s been welcomed by colleagues and past clients who value my analysis, point of view and practical oversight on how new trends, initiatives and research might shape communications strategies for business. It looks at issues, trends and the latest publised reports, research and points of view from key business influencers, opinion formers and reputed organisation that I trust.
If you are interested in receiving a sample copy, please sign up here. The first issue is free fro new subscribers, thereafter I charge a small amount per email to receive it.
Time to fully integrate brand comms
Why now’s the time to fully integrate our brands comms.
AI is picking up citations from multiple credible channels - good integrAted brand comms can support how you show up. Its not just about earned media leading the way, its about how earned media should join up with your other brand comms to deliver the impact and results you want.
Joining the Dots
A sustained investment in brand building, sharing expertise and creating authority through communications strategies and correct misinformation will win out.
Those that follow this approach will become sources for the machines, and trusted by the humans reading their output.
